Using a disk template to plan out your direct mail packaging for direct mail disks is a pretty good way to begin heading toward direct mail success. There are multiple other things that you can do to improve a campaign to the point of actually getting people or companies to act on your advertising. The choice between a basic printed mailer or a direct mail CD or DVD could make a significant difference for your campaign. If you do decide to use a CD or DVD and a disk template to design the packaging, this article can help offer you a few other ideas to aid you in accomplishing something with your direct mail efforts.
There are differing strategies to get effective direct mail campaign pieces on a budget. Utilizing a disk template could be an affordable step to get a direct mail campaign rolling. Some other tips for ideal direct mail campaigns include focusing your design efforts on being different from the crowd, doing what your mailer recipients do not expect, and making smart design choices that match your message. We will look into these ideas below.
The first visual impact of a direct mail piece is a very important consideration. Our mailboxes are so often full of examples of direct mail. Often, we see these kinds of things and think, "junk mail." The goal with designing with your disk template is to stand out in the crowd and discourage that thought. The direct mail CD you send your potential customers could be worthless if you do not make a good first impression. Junk mail usually has a look to it, and you can avoid the junk mail label by creating a distinctive look for your piece.
Consumers have a propensity to expect certain things from marketing pieces. You can play off those expectations with your campaign. For example, rarely will a direct mail recipient expect to see handwritten text or design. You might surprise your recipients by handwriting a small note on your packaging. Another way to surprise them could be by using your disk to give people free software, media, etc. That is, free stuff without a catch. Consumers expect a catch with "free" things, and they generally find it a welcome surprise to get genuinely free things.
Thinking on how your message will be delivered is another key for success. For example, if a person receives a basic mailer printed on plain paper, this will have a different impact than a CD or DVD with colorful and unique design. Your level of professionalism should line up with your design choices. Color schemes should match the tone of your brand. For instance, a law firm and a party supplier are unlikely to want the same color schemes in their designs. Make such choices wisely.
While you certainly do not have to use a disk template or a direct mail CD or DVD, using them along with these design secrets can make for a more effective direct mail campaign.
There are differing strategies to get effective direct mail campaign pieces on a budget. Utilizing a disk template could be an affordable step to get a direct mail campaign rolling. Some other tips for ideal direct mail campaigns include focusing your design efforts on being different from the crowd, doing what your mailer recipients do not expect, and making smart design choices that match your message. We will look into these ideas below.
The first visual impact of a direct mail piece is a very important consideration. Our mailboxes are so often full of examples of direct mail. Often, we see these kinds of things and think, "junk mail." The goal with designing with your disk template is to stand out in the crowd and discourage that thought. The direct mail CD you send your potential customers could be worthless if you do not make a good first impression. Junk mail usually has a look to it, and you can avoid the junk mail label by creating a distinctive look for your piece.
Consumers have a propensity to expect certain things from marketing pieces. You can play off those expectations with your campaign. For example, rarely will a direct mail recipient expect to see handwritten text or design. You might surprise your recipients by handwriting a small note on your packaging. Another way to surprise them could be by using your disk to give people free software, media, etc. That is, free stuff without a catch. Consumers expect a catch with "free" things, and they generally find it a welcome surprise to get genuinely free things.
Thinking on how your message will be delivered is another key for success. For example, if a person receives a basic mailer printed on plain paper, this will have a different impact than a CD or DVD with colorful and unique design. Your level of professionalism should line up with your design choices. Color schemes should match the tone of your brand. For instance, a law firm and a party supplier are unlikely to want the same color schemes in their designs. Make such choices wisely.
While you certainly do not have to use a disk template or a direct mail CD or DVD, using them along with these design secrets can make for a more effective direct mail campaign.
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