How to Grow Your Business by Listening to Gangster Rap

Boom... chicka...
Boom... chicka...
Boom... chicka...
Ever hear that sound?
It's the sound of some tricked-out low rider rolling through your neighborhood blaring gangster rap galore.
And when it happens doesn't it just get under your skin?
It does for me.

And that's because gangster rap degrades women...
The lyrics are loaded with non-stop F-bombs...
And gangster rap makes it seem cool to do drugs.
But putting my personal feelings aside for a second:
There is something gangster rap does very well that can set your marketing on fire.

Let me splain'...
Before you make a sale you must "connect with your audience".
And you do that by talking your audience's language.
So if you are trying to sell bedding to 40-something women, then you want to talk like Martha Stewart and use words like frills... ruffles... thread count... and pillowy-soft feel.

Or...
If you are trying to sell muscle building supplements to college age fraternity guys, then you'd talk about growing your guns... the pump... rock hard abs... and knocking out a monster