The use of smartphones is presently dominating the global handset
market, and will continue to do so in years to come. According to
latest ABI research, in 2014 smartphones are anticipated to rule the
handset market with 50 percent of the total shipment of handsets. By
2018 the shipments will reach 240 crore, which means 69 percent of
handset shipments. So, does that ring a bell for the service providers?
Well, its time to get serious about the much talked about "mobile
websites".
With the skyrocketing popularity of smartphones all over the world, more and more users prefer to access the internet on their mobile phones, over PCs or desktops. Thus, not only has the use of smartphones made life easy, and fast for the users, but also opened a vast platform for various service providers, provided they have a mobile compatible website. Findings by RKG show, mobile search traffic has reached a staggering 20% share of the entire internet search market.
Here are some of the primary reasons which show why mobile website is a must have for service providers and what makes them popular among users:
Service providers - Faster a website, more popular will it be among users. A mobile website is basically a smaller version of the actual website. All the not so important parts of the main website are eliminated in the mobile version, thus, making in much faster to load. Users may feel annoyed to view the main website on their mobile phones because of the slow loading times and tricky navigation.
Service Providers - The mobile websites and the non-mobile websites are indexed separately by search engines. Thus, if a service provider does not have a mobile website, his business will not come in the mobile search results at all. Not appearing on the mobile search results means not being able to reach a vast consumer base.
Service Providers - With effective mobile friendly websites, service providers are able reach users at any time and place, providing them all the required information, and payment gateways.
Mobile friendly websites have been reported to lead to more mobile purchases. According to Forrester's 2012 to 2017 mobile retail forecast, US has an approximate 132 million mobile internet users in 2012. The number is expected to double by the year 2017. The IAMAI and IMRB say, India is estimated to have 165 million mobile internet users by 2015 March, which was around 87.1 million in December 2012.
By now only 5 percent online businesses are reported to have mobile compatible websites, and the mobile retail penetration rates are going higher up every year. With more and more businesses getting into the mobile commerce trend, the numbers are certain to go sky high for service providers!
With the skyrocketing popularity of smartphones all over the world, more and more users prefer to access the internet on their mobile phones, over PCs or desktops. Thus, not only has the use of smartphones made life easy, and fast for the users, but also opened a vast platform for various service providers, provided they have a mobile compatible website. Findings by RKG show, mobile search traffic has reached a staggering 20% share of the entire internet search market.
Here are some of the primary reasons which show why mobile website is a must have for service providers and what makes them popular among users:
- Loads Faster:
Service providers - Faster a website, more popular will it be among users. A mobile website is basically a smaller version of the actual website. All the not so important parts of the main website are eliminated in the mobile version, thus, making in much faster to load. Users may feel annoyed to view the main website on their mobile phones because of the slow loading times and tricky navigation.
- Mobile Search:
Service Providers - The mobile websites and the non-mobile websites are indexed separately by search engines. Thus, if a service provider does not have a mobile website, his business will not come in the mobile search results at all. Not appearing on the mobile search results means not being able to reach a vast consumer base.
- E-commerce Transactions:
Service Providers - With effective mobile friendly websites, service providers are able reach users at any time and place, providing them all the required information, and payment gateways.
Mobile friendly websites have been reported to lead to more mobile purchases. According to Forrester's 2012 to 2017 mobile retail forecast, US has an approximate 132 million mobile internet users in 2012. The number is expected to double by the year 2017. The IAMAI and IMRB say, India is estimated to have 165 million mobile internet users by 2015 March, which was around 87.1 million in December 2012.
By now only 5 percent online businesses are reported to have mobile compatible websites, and the mobile retail penetration rates are going higher up every year. With more and more businesses getting into the mobile commerce trend, the numbers are certain to go sky high for service providers!
John Murphy is a pioneer in the internet space. He carries out research on various subjects pertaining to the mobile web developments
and new trends in the world wide web. He shares his knowledge to keep
service providers and service users at par with the evolving trends.
Article Source:
http://EzineArticles.com/?expert=John_WS_Murphy
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